Modern car buyers are always on the lookout for vehicles that offer more than just style and practicality —they also seek an edge in technology. The Tata Curvv and Curvv EV exemplify this new approach in the mid-size SUV segment in India. Both models aim to provide not only standout looks and advanced features but also a flexible choice of powertrains for varied driving needs.
Bringing Coupe-Inspired Design to Everyday Roads
With the Tata Curvv series, buyers get a breath of fresh air in terms of design. These SUVs break from the usual boxy tradition and introduce a coupe-inspired roofline. The result is not just a sportier appearance, but a more aerodynamic profile that helps both style and fuel efficiency.
The exterior stands out immediately, with wide LED light bars that enhance visibility and lend a modern aesthetic to both the front and rear. Details such as the flush design, illuminated door handles, and sculpted rear bumpers reinforce a premium feel while maintaining functionality. On the road, the Curvv and Curvv EV are instantly recognizable, blending sportiness with the confidence of an SUV.
All-New Features: Making Comfort and Convenience the Priority
Tata Motors has put an extra emphasis on comfort and convenience with this generation of Curvv models. The use of R-Comfort seats is a genuine innovation, as these not only support but also keep occupants cool during long drives through their passive ventilation. Whether on a daily commute or a holiday trip, passenger comfort is a constant theme.
Rear seat passengers enjoy thoughtful features, such as Serenity Screens, which enhance privacy and shield them from summer heat, along with practical touches like EasySip cup docks for easier beverage access. The overall interior theme is fresh and airy, featuring refined materials and subtle contrasts, including a white carbon-fibre-style dashboard. The Curvv EV elevates comfort even further, introducing exclusive rear footrests and specialized headrests for a more relaxed seating experience, a detail rarely seen in mainstream SUVs.
Tata Curvv and Curvv EV Variants and Pricing
When evaluating the Tata Curvv’s place in the market, competitive pricing is key. The table below summarizes key details for prospective buyers:
| Model | Starting Price (Ex-showroom) | Key Trim Options | Unique Features |
|---|---|---|---|
| Curvv ICE | ₹14.55 lakh | Accomplished | Petrol & diesel, R-Comfort |
| Curvv EV | ₹18.49 lakh | Accomplished, Empowered | EV features, PureComfort rear |
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This pricing positions both models attractively against their main segment rivals and ensures that buyers can select a trim tailored to their needs without stretching their budget.
Spacious and Tech-Forward: Stepping Inside the Curvv
Inside both Curvv variants, the experience is intentionally premium. The highlight is a 12.3-inch HARMAN touchscreen infotainment system, one of the largest in its class, making navigation and entertainment seamless. The tactile feel of the dashboard, combined with a refined color palette and plush seating materials, sets a new standard for Tata.
Occupants enjoy generous dimensions and creative storage solutions. With a 500-litre boot, accommodating luggage for a family trip is never an issue. This impressive boot space features a gesture-controlled opening, a rare convenience even in higher-priced cars. The cabin climate, managed by a twin-zone system, and mood lighting, courtesy of a panoramic sunroof, ensure comfort and make every ride enjoyable.
JBL’s nine-speaker audio system is tailored for immersive sound quality, while wireless smartphone integration and convenient charging options make the Curvv a tech haven for both drivers and passengers.
Comprehensive Safety for Modern Families
Safety is a central focus of the Tata Curvv and Curvv EV. Both cars score a full five stars in the latest Bharat NCAP rating—making them top picks for those prioritizing safety. The inclusion of Level 2 Advanced Driver Assistance Systems (ADAS) further sets these models apart in the segment. Features such as adaptive cruise control, automated emergency braking, and multiple airbags provide peace of mind in any scenario.
Additional protective details include a sturdy body frame, modern anti-theft systems, and reliable keyless access. Together, these create an environment of total security whether you’re in the driver’s seat or relaxing as a passenger.
Engine and Transmission Options: Something for Every Driver
Tata’s approach with the Curvv series means no one is left out: the lineup includes petrol, diesel, and electric variants under two innovative platforms—ATLAS for ICE and ACTI. EV for electric. This ensures that drivers can select their ideal balance of range, torque, and efficiency.
Powertrain highlights:
- The 1.2-litre GDI turbo-petrol engine offers brisk acceleration and is ideal for city traffic.
- The 1.2-litre Revotron turbo-petrol delivers smooth, reliable everyday driving.
- The 1.5-litre KryoJet diesel is engineered for highway performance and better mileage.
- An advanced electric powertrain in the Curvv EV ensures silent, emission-free travel with potent torque for quick moves.
Transmission choices are equally flexible, with both a six-speed manual and a seven-speed dual-clutch automatic (DCA) available, catering to enthusiasts and those who prefer effortless driving alike.
Everyday Driving Experience: Balanced for All Conditions
Behind the wheel, the Tata Curvv delivers confident handling, thanks to its well-calibrated suspension and solid ground clearance above 208mm; this means navigating over potholes or rough patches is smoother and less stressful. The DCA automatic transmission stands out for quick and responsive gear shifts, enhancing both comfort in traffic and pleasure on open roads.
For those choosing the electric variant, the instant torque and hushed cabin make urban driving an entirely new experience. The vehicle’s ride remains composed on highways and uneven rural roads, striking a balance between sportiness and all-day comfort.
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Tata Curvv and Curvv EV Compared to Rivals
A look at the competition highlights just how comprehensive the Curvv range truly is:
| Feature/Model | Tata Curvv / Curvv EV | Hyundai Creta | Kia Seltos | Citroen Basalt |
|---|---|---|---|---|
| Unique Selling Point | Coupe design, premium tech | Wide selection | Sporty design | Compact coupe feel |
| Safety Rating | 5-star Bharat NCAP | 3-star Global NCAP | 3-star Global NCAP | 4-star Global NCAP |
| Starting Price | ₹14.55 lakh | ₹11 lakh | ₹10.90 lakh | ₹12.85 lakh |
| Boot Space | 500 litres | 433 litres | 433 litres | 410 litres |
| Powertrain Options | Petrol, Diesel, Electric | Petrol, Diesel | Petrol, Diesel | Petrol |
This comparison highlights the value and breadth of features available with Tata’s latest offerings, which stand tall among the top contenders in the mid-size SUV space.
Advanced Tech and User Focus: More Than Just Features
Tech upgrades in the Curvv lineup aren’t just for show—they solve real-life challenges. Gesture-controlled boot openings help during shopping trips, while the Arcade. EV Suite keeps passengers entertained and connected. Wireless phone charging, seamless Apple CarPlay and Android Auto integration, and the digital driver display all work together to create a user-first, connected experience.
Even storage and layout have been improved, with easy-to-reach cupholders and practical rear-seat amenities ensuring comfort on every journey. These thoughtful updates are what set the Curvv and Curvv EV apart from generic alternatives.
Curvv and Curvv EV: The Smart Choice for Progressive Buyers
Choosing the Tata Curvv or Curvv EV means picking a car that is as advanced as it is stylish. These models combine the best of coupe-inspired design, versatile powertrains, class-leading safety, and comprehensive in-cabin technology—all at a price that fits into more households than ever before.
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